Monday, August 1, 2011

3DS Price Chop


The 3DS wasn't cheap. $250 was the same price the PSP launched, and people thought that was pretty crazy for a handheld system. Then Nintendo launches a system and nobody really seemed to complain about the "Golden Child" of the console manufacturer. Admit it, they are. Nobody complains about Nintendo the same way they do about Sony or Microsoft. But that is beside the point.

A $70 price cut? That's not even a cut, that's a chop. That is massive, and so soon! It's nothing short of alarming. What does it mean? And why did Iwata, the CEO of Nintendo, take a 50% pay cut? What is happening to my beloved Nintendo?! Bringer of so much joy to my childhood!

Well, I think, as Penny Arcade already pointed out, it's all about smartphones. As I already mentioned, I find it difficult to find a truly compelling use case for a handheld console in the face of my iPhone. I don't want to carry a whole separate device around just for playing games.

But more important than that, smartphones, in particular the App Store, has completely transformed what we expect from mobile games. Not only in terms of price ($1 vs $40), but in terms of gameplay style. It never made that much sense, in most cases, to have a full, immersive experience on the go. I think a lot of it comes from the legacy of games development. Handheld systems' primary goals seemed to be to replicate, as closely as possible, the home console experience. Early on, with the Gameboy, that meant simple games like Mario. But because that philosophy still persists, it now means games like Uncharted 2.

This is totally wrong for a multitude of reasons, and that's why iPhone gaming has become the new way we play mobile games. Bite-sized games at bite-sized prices. You usually only have a few minutes at a time, so when games only last that long, you're much more likely to play them. This is mobile gaming now.

People's expectations have changed, and Nintendo and Sony still haven't quite caught on to that.

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